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The writer of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster progressive thinking throughout a business and overcome the naysayers who stifle creativity.
The role of the devil's advocate is practically universal running a business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
Over the years, IDEO is rolling out ten roles people can play in an organization to foster innovation and new ideas while offering a powerful counter to naysayers. Among these approaches are the Anthropologist—the one who switches into the field to observe how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to produce new ideas that can drive growth; and the Hurdler, who instantly searches for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the client experience, The Ten Faces of Innovation can be an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
