Download The Long Tail: Why the Future of Business Is Selling Less of More AudioBook Free
The Long Tail is both a robust new economic force in the entertainment industry as well as perhaps the best lens on a large new trend available world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink where our markets lie and how to get to them. Think about this example: In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, a merchant account of near death in the Peruvian Andes. It was only a modest success and was soon forgotten. A decade later, Jon Krakauer wrote Into Thin Air, another book in regards to a mountain-climbing tragedy, which became a publishing sensation. Suddenly Touching the Void started to sell again. What happened In a nutshell, Amazon recommendations. It created the Touching the Void phenomenon by combining infinite shelf space with real-time information about buying trends and public opinion. However, this isn't simply a virtue of online booksellersit can be an example of an entirely new economic model for business, the one that is just starting to show its power. Unlimited selection is revealing truths in what consumers want and exactly how they would like to obtain it, from DVDs at Netflix to music videos on Yahoo! Launch to songs on the iTunes Music store and Rhapsody. In case the 20th-century was about hits, the 21st will be equally about misses.
