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Meet up with the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century—a better way to lead, compete, and succeed. Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations which were once dismissed as upstarts, or "mavericks," are making waves and growing fast. The only path to stand out from the crowd is to stand for something truly original.That is the lesson behind the firms, executives, and entrepreneurs you'll meet in Mavericks at Work. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: the way you make strategy, unleash new ideas, hook up with customers. Their success demonstrates that: