Download Guerilla Publicity: Getting Gobs of Media Coverage Without Spending Lots of Money or Time AudioBook Free
You want to promote your products or services but don't possess a ton of money to spend. You want the most value for your money. So should you do-it-yourself or hire a publicist? What can you do yourself without mortgaging the farm and spending lots of your energy? Rick Frishman will share simple techniques for getting the most from your publicity efforts. If you'd like to start getting the media coverage you deserve, don't miss this session!You will learn:
- The simplest route to the most media coverage
- Designing a press release that will generate results and have the media to call you
- Understanding the pros and cons of radio, TV, and other media sources
- How exactly to build a press kit that will get you noticed and get you coverage
- When to consider finding a PR firm and what questions to ask
- Understanding the dissimilarities between retainers and "pay for placement" PR - and just why it is important to you
