Download The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do AudioBook Free
Why are folks round the world so completely different? Why is us live, buy, even love even as do? The email address details are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the very first time the techniques he has used to improve profitability and practices for a large number of Fortune 100 companies. His groundbreaking revelations shed light not only on business but along the way every human being acts and lives round the world.
Rapaille’s breakthrough notion is that we get a silent system of codes even as grow up in your culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how exactly we behave in our personal lives, even though we have been completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.
Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its marketing campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the history of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their important thing at home and overseas. And today, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and why is us not the same as the world around us.
In The Culture Code, Dr. Rapaille decodes two dozen in our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a fresh group of glasses” with which to view our actions and motivations. Why are we frequently disillusioned by love? Why is fat a solution rather than problem? Why do we reject the idea of perfection? Why is fast food in our lives to stay? The email address details are in the Codes.
Understanding the Codes gives us unprecedented freedom over our lives. It allows us to do business in considerably new ways. And it finally explains why people round the world really are different, and reveals the hidden clues to understanding people.
