Download Super Crunchers AudioBook Free
Why would a casino try and stop you from losing? How do a mathematical formula find your own future spouse? Would you understand if a statistical analysis blackballed you from employment you wanted?
Today, number crunching affects your life with techniques you may never imagine. Within this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you need to do, to a physician's diagnosis as well as your child's education, to boardrooms and government agencies, this new variety of decision makers are calling the shots. And they are delivering staggeringly accurate results. How do a football coach evaluate a player without ever seeing him play? Wish to know if the price of an airline ticket will rise or down before you buy? How do a formula outpredict wine experts in identifying the best vintages? Super crunchers possess the answers. Within this brave new world of equation versus expertise, Ayres shows us the huge benefits and risks, who loses and who wins, and exactly how super crunching may be used to help, not manipulate us.
Gone are the days of solely counting on intuition to make decisions. No businessperson, consumer, or student who would like to stay prior to the curve should make another keystroke without reading Super Crunchers.
From the Hardcover edition.