Download Are Your Customers Being Served? AudioBook Free
Many organisations chase the Holy Grail of obtaining new customers, spending time, money and energy on winning them and then supply them with a service or product that to be honest is inferior. Just what a waste! If we do not take care of our customers then another person will. Furthermore, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation it is extremely difficult to change it. Getting a good reputation for excellent service and products is one very successful way of creating a competitive advantage. This book talks about: how you can win more business by retaining customers and gaining advice from them; how to fulfill your customers' needs; how to build up an effective customer service policy; how to use positive behaviour and attitude to win more business; developing a better rapport with your customers; and the way to handle anger, complaints and difficult customers and turn them into satisfied customers.
