Download Business Plans for Dummies, Second Edition AudioBook Free

Would you remove on the road trip to a new destination without a map or good directions? Probably not. Yet, sometimes companies go full speed ahead without even developing a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of most new businesses fail within 2-3 years. Whether you’re launching a new business or working to strengthen or expand a recognised one, an enterprise plan is your road map to success. Business Plans For Dummies, 2^nd Edition can help you keep the businesses on track and achieve your goals. Compiled by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you

• Realistically determine where your business is and where you want to go
• Create a detailed business plan and put it into action rather than in a drawer
• Use the plan to secure financing
• Prepare for opportunities avoid common pitfalls

In a nutshell, Business Plans for Dummies can help you determine where you want your business going and generate a map for getting there. You’ll discover how to:

• Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
• Clarify and crystallize your company’s mission, vision, and values
• Analyze your industry as well as your competition
• Identify your visitors, including their needs, habits, purchase triggers, and decision-making processes
• Objectively analyze your company’s strengths and weaknesses
• Analyze your finances in order to do realistic forecasts and budgets
• Recognize trends and anticipate changes, both in the entire economy and in your industry
• Plan for growth, taking into consideration the product life cycle, services, or new markets
• Structure your company and nurture leadership

Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that could keep you on course regardless of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for companies and entrepreneurs.