Marketing for Dummies, Second Edition

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Marketing is one of the main aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and ways of delivery to comprehend and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to:

  • Understand the fundamentals of effective marketing
  • Research customers, competitors and industry
  • Create a compelling marketing strategy
  • Increase consumer awareness
  • Satisfy clients’ needs and boost sales


Category: Direct

Details

Publisher

HarperAudio

Language

English

ISBN

DATE

2007-10

Author

Alexander Hiam

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