Download Unleashing the Innovators: How Mature Companies Find New Life with Startups AudioBook Free

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start earnings - or risk sacrificing their way. By dealing with startup companies, says Jim Stengel, renowned consultant to Lot of money 500 companies and the ex - global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking advancement, and learning from failures. At P&G Stengel saw the importance of building partnerships with the startup world in order to learn how to raised innovate. Counting on extensive interviews with advancement leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes listeners inside such storied companies as GE and Wells Fargo, IBM and Concentrate on, Motorola Alternatives and Toyota to see what they are learning from their alliances with internet marketers. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Yahoo, and Facebook can reinvent themselves - and what managers at legacy companies all over the place can learn from them. Attracting on a specially commissioned global research of over 200 established businesses and startups conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are 3 x more likely to change their civilizations to be more innovative. Filled with in-depth experiences from the front lines of today's most forward-looking companies, Unleashing the Innovators shows how companies of most sizes can better get around today's changing landscape, accelerate advancement, increase earnings, and enhance their customer relationships.

Category: Management