Download The Discipline of Innovation AudioBook Free
Just how much of innovation is inspiration, and exactly how much is effort? The solution lies somewhere in the centre, says management thinker Peter Drucker. With this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is much more likely to derive from the systematic quest for opportunities than from a flash of genius. Indeed, most ground breaking business ideas arise through the methodical analysis of seven areas of opportunity. Inside a company or industry, opportunities are available in unexpected occurrences, incongruities of varied kinds, process needs, or changes within an industry or market. Outside a firm, opportunities arise from demographic changes, changes in perception, or new knowledge. There may be some overlap among the list of sources, and the potential for innovation may well lie in several area at a time. Innovations based on new knowledge generally have the greatest effect on industry, but it often takes decades before the ideas are translated into actual products, processes, or services. The other sources of innovation are easier and simpler to handle, yet they still require managers to look beyond established practices, Drucker explains. The writer emphasizes that innovators need to consider simple, focused answers to real problems. Subjects covered include creativity, entrepreneurship, and innovation. This audiobook has 9 tracks, the first being the Introduction and the last the principles of Innovation according to Peter Drucker. The middle tracks are the 7 places to consider opportunities. 1. Introduction: 7 Places to consider Opportunities. 2. Unexpected Occurrences. 3. Incongruities. 4. Process Needs. 5. Industry & Market Changes. 6. Demographic Changes. 7. Changes in Perception and Mood. 8. New Knowledge. 9. Principles of Innovation.
