Download Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind AudioBook Free

Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning predicated on safe, low-risk methods that produce predictable results do not equip businesses with the tools essential for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from an innovative perspective. To make several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experience in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.



Based on Schmitt's award-winning "Corporate Creativity" course at Columbia Business School's Executive MBS program, Big Think Strategy fulfills the necessity for a model of the creative strategic process that positions the firm uniquely for success.

Category: Systems & Planning

Details

Publisher	Gildan Media, LLC
Language	English
ISBN
DATE	2008-01
Author	Bernd H. Schmitt

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