Golden Rules - Effective Listening

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You've got through to the possible customer either or the phone or personally. It's taken preparation, effort, persistence and a slice of luck. But there you are with that one chance to make a sale, secure a deal. What the heck will you say? How will you win the prospect over? How will you persuade them as the right product or service for them? You've heard that "people buy people", but how do you put that into practice? In this particular book, David Ryder, who may have 20 years' experience of field and telesales, goes step by step through this essential factor of the sale. He explains how to prepare, what questions to ask, when to speak, what to say and how to stack the odds in your favour so the prospect will want one to take them on as a customer. This book is area of the 'Golden Rules' series breaking the complete sales process into easy bite-size chunks.


Category: Sales & Selling

Details

Publisher

Matrix Digital Publishing

Language

English

ISBN

DATE

2008-03

Author

David Ryder

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