Download Marketing to Win More Business: Actively Market Your Business to Attract Customers AudioBook Free
To be able to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even though you are operating in the public sector, or in a non-profit organisation, there continues to be a need to communicate successfully with your marketplace. This guide, written in a practical, straightforward style, covers how to win clients and increase sales; how to market a small business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to improve your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to create newsletters and e-newsletters. There are lots of tips and techniques, and a "bullet point" summary by the end of each chapter for easy reference.
