Download Predictably Irrational: The Hidden Forces That Shape Our Decisions AudioBook Free
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational can be an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do just what a 5p aspirin can't? If something is "free" it must be a bargain, right? Why is everything relative, even though it shouldn't be? Just how do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of your strange behaviour, demonstrating how irrationality often supplants rational thought which the explanation for this is embedded in the very structure of your minds. Predicatably Irrational brilliantly blends everyday encounters with some illuminating and frequently surprising experiments, that changes your knowledge of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and inside our everyday lives from drinking coffee to slimming down, buying a car to choosing a romantic partner.
