Download Groundswell: Winning in a World Transformed by Social Technologies AudioBook Free
"Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at exactly the same time, marketers have dropped deeply in love with sociable technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers essential information that everyone involved in marketing or in communicating with customers' must know.
The book includes three core chapters from the initial bestseller that concentrate on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you know that customers are writing about your products on websites or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit.
In these economic times, marketers as if you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work--no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage
