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How many people have you any idea who have a knack for connecting with others? Hardly any folks are given birth to with it. Ordinary people need to learn it. This book explains in clear, simple, easy-to-understand, common sense terms the abilities you need to build up to really get your message across in virtually any speaking situation.
The secret of winning communication is "likeability". Some individuals call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. In the event that you know how to make use of it to communicate effectively, it'll increase your chances for success in every aspect of your daily life.
Arch Lustberg, an acclaimed speaker, teacher and coach has filled this book with practical skills. He demonstrates ways to sell yourself, your opinions and your organization. This book is about how to use your brain, your face, the body, and your voice to win, because in the long run likeability wins.