Generation Blend: Managing Across the Technology Age Gap

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Technology and demographics are on a collision course. Digital Natives, Boomerang Boomers, and Era X-ecutives are grappling with the transformative implications of Blogging platforms 2.0 technologies, and organizations are scrambling for the best ways to unlock the talents of an multigenerational workforce in a linked world. Generation Blend ventures deep into the technology age gap and real-world solutions to incorporate the best that younger and older staff have to offer. Generation Blend explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, work/life balance, and ordinary workday activities. How can your company promote the continuity of knowledge and culture in the face of the coming demographic transition? What hidden factors put new technology deployments in danger? How can IT departments manage the growing demand for social and collaborative software while keeping governance and security? What initiatives is it possible to launch to bridge the divide in work styles and tech-savvy that separates veterans and newcomers in the workforce? In Generation Blend, author Rob Salkowitz builds on the groundbreaking work of Don Tapscott (Wikinomics, Growing Up Digital), William Strauss and Neil Howe (Generations, Millennials Rising), and many more to hook up the spots of sociology, technology, and management, and trace a roadmap for decision-makers. Generation Blend is rich with research and includes two original in-depth case studies from organizations which may have developed unique methods to bridging the technology age gap: Microsoft’s Board into the future project, which assembles college-age students from around the world to go over a variety of workplace issues, and Older Adults Technology Services, a New York based nonprofit dedicated to intergenerational technology training and reciprocal mentoring programs. Organizations of most types and sizes can benefit from their methods. The retirement of the infant Boomers, the arrival of the Millennials, and the impact of Blogging platforms 2.0 technology in the enterprise create unprecedented complexity for employers and staff in the 2010s and beyond. Organizations looking to solve the puzzle of productivity across the technology age gap should start with Generation Blend.


Category: Management

Details

Publisher

Brilliance Audio

Language

English

ISBN

DATE

2008-05

Author

Rob Salkowitz

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