Competing on Analytics: The New Science of Winning

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From two pioneers in business analytics, an upgrade of the basic book how analytics and business intellect are transforming competition and how leading organizations build and compete on an analytical functionality. Leading companies are doing more than just collecting and saving data in large volumes - they're now driving a vehicle their competitive strategies based on data-driven insights. And achieving impressive results: Determining the most profitable customers, accelerating product advancement, optimizing source chains and charges, and leveraging the real drivers of financial performance. The secret tool? Analytics - complex quantitative and statistical analysis and predictive modeling supported by data-savvy market leaders and powerful it. In Competing on Analytics, Davenport and Harris clarify how analytics are transforming the foundation of competition in industry after industry. They show how organizations as diverse as Procter & Gamble, Capital One, CEMEX, and the Boston Red Sox are using these tools to outperform rivals, through the use of analytics to finance, manufacturing, R&D, and HR and with customers and suppliers. Showing a practical framework of the five levels of analytical competition, this publication provides managers with the road map for becoming an analytical rival.


Category: Information Management

Details

Publisher

Recorded Books

Language

English

ISBN

DATE

2017-09

Author

Thomas H. Davenport

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