Design Thinking (Harvard Business Review)

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The CEO and president of IDEO writes that whenever designers are involved from the very beginning of the technology process, startling new ideas can effect - as a U.S. doctor, a Japanese bicycle components manufacturer, and something of Indian eye hospitals learned. This article was first published in the June 2008 problem of Harvard Business Review.


Category: Motivation & Self-Improvement

Details

Publisher

Harvard Business School Publishing

Language

English

ISBN

DATE

2008-06

Author

Tim Brown

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