Download Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth AudioBook Free
Blue Ocean Change is the fundamental follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Pulling on greater than a decade of new work, Kim and Mauborgne demonstrate how to move beyond competing, encourage your people's self-confidence, and seize new progress, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By incorporating the insights of people psychology with practical market-creating tools and real-world direction, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new levels of self-confidence, market creation, and progress. They show why nondisruptive creation is as important as disruption in seizing new progress. Blue Ocean Change is filled with all-new research and examples of how leaders in diverse sectors and organizations made the transfer and created new marketplaces by applying the procedure and tools defined in the publication. Whether you are a cash-strapped start-up or a large, established company, nonprofit, or national government, become familiar with how to move from red to blue oceans in a manner that creates your people's self-confidence in order that they own and drive the procedure. With battle-tested lessons discovered from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and business owners likewise. You'll learn what works, what doesn't, and how to prevent the pitfalls along the way. This publication will empower you to succeed as you attempt your own blue ocean journey. Blue Ocean Change is indispensable for anyone focused on building a powerful future.
