Download Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs AudioBook Free
Product and service feelings like the ipod touch, Starbucks, or FedEx were relatively successful instantaneously. But, it wasn't success, creativity, or clever marketing that led to their breakthroughs. Anyone can create strikes that resonate if they stop guessing what people need and start spending their time building real and profound connections from what their clients value most. A proven technique for dominating market segments developed over 15 years, Tuned In discloses the "secrets" that split market leaders from fans and failures. It shows you how to stop spending money and time looking to be innovative and start creating "resonators" - great products or services that people buy without pondering because they solve the problems they have and make their lives better. Utilizing a simple six-step process, Tuned In teaches you how to find real and important insights into any market. You'll understand how to recognize unresolved problems, know very well what buyers want, create breakthrough experiences, and build strong, sustainable cable connections to your market. Through a large number of real-life cases across a multitude of industries, you'll understand how leaders create products and services that resonate - and the traps many others get into when they don't. Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and the ones not-so-famous like GoPro and Zipcar. It works for realtors, doctors, ministers and even rock superstars. Tuned In teaches you how to transform your day-to-day activities into those that create the kind of culture that develops market leaders. If you wish to win in the current marketplace, stop pressing products your clients don't want with expensive, meaningless advertising. Instead, pay attention to Tuned In and find out how to hook up from what people want, and � most importantly � ways to become a business they trust.
