Download The Way We'll Be: The Zogby Report on the Transformation of the American Dream AudioBook Free
In this far-reaching study of modern American culture, John Zogby, one of the nation's most important pollsters, explores who today's Americans are, identifying habits in our sociable makeup that hint at just how we'll be. Companies from multinational businesses down to family-owned smaller businesses can benefit from this precise information about where we live and where we're going.Zogby reaches the bottom of the theme by doing what he does indeed best: performing and analyzing studies. The conclusions specified in the manner We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.However, Zogby's intricate research techniques are nowhere near as astounding as his conclusions: that the American Dream is at great transition-that a fresh American consensus is building. Regarding to Zogby, four meta-movements are redefining what we wish, that which you expect of the leaders, and that which you hope for:-We are understanding how to live with boundaries on everything-from the resources we consume to the exercise of countrywide power abroad.-Led by the youngest individuals, we live embracing diversity and redefining ourselves not by nationality but as world individuals.-Simultaneously, more and more folks are rejecting materialism and looking inward for information and sustenance.-We are requiring authenticity-in politicians, products, and our daily encounters-like never before.They are the plate tectonics of American population today, plus they define us just as much as beginning the frontier identified early on American settlers. They shape our national personality. Zogby concludes his discourse of each activity with a set of "rules" for businesses looking to sell everything from automobiles to politics candidates.
