The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

Download The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation AudioBook Free

How you can increase and preserve organic revenue and profit progress . . . whether you’re working a whole company or in your first management job.

Over days gone by seven years, Procter & Gamble has tripled revenue; significantly improved organic and natural revenue growth, cash flow, and functioning margins; and averaged revenue per share progress of 12 percent. How? A. G. Lafley and his command team have integrated technology into everything P&G does and created new customers and new market segments.

Through eye-opening tales A. G. Lafley and Ram memory Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have grown to be game-changers. Their inspiring lessons will help you understand how to:

• Make consumers and customers the manager, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher progress, higher margin businesses
• Create new customers and new market segments
• Revitalize a company model
• Reach outside your own business and utilize the considerable brainpower and creativeness of the world
• Integrate technology into the mainstream of your managerial decision making
• Manage risk
• Become a leader of technology

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only path to really win. Innovation is not a distinct, discrete activity however the job of everybody in a command position and the integral, central driving power for any business that needs to grow naturally and succeed over a sustained basis.

This is a game-changing booklet that helps you redefine your command and better your management game.


Category: Leadership

Details

Publisher

Books on Tape

Language

English

ISBN

DATE

2008-08

Author

A. G. Lafley

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