Managing Brand You: 7 Steps to Creating Your Most Successful Self

Download Managing Brand You: 7 Steps to Creating Your Most Successful Self AudioBook Free

Whether we realize it or not, we are all brands. Most of us have attributes that condition and influence the way the people inside our lives see us-and how we see ourselves. Nationally well known brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals on the globe perfect their images. Now, in "Managing Brand You", they expose their proven seven-step process for personal brand building. Using illuminating illustrations from successful businesses like Coca-Cola and Starbucks as well as high-profile stars like Bono and Oprah, "Controlling Brand You" gives viewers a step-by-step guide for conducting a self examination, creating a unique identity, determining their objectives, exploring their passions, creating an idea, placing that plan into action, and monitoring their progress. Wise and insightful, this book will help viewers identify what it is that makes them unique and communicate it in a way that assures them success.


Category: Marketing

Details

Publisher

Gildan Media, LLC
Language

English
ISBN

DATE

2008-09
Author

Jerry S. Wilson

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