Download Africa Rising: How 900 Million African Consumers Offer More Than You Think AudioBook Free
With more than 900 million consumers, the continent of Africa is one of the world’s most effective growing markets. In Africa Growing, renowned global business consultant Vijay Mahajan discloses this remarkable software industry as a continent with large needs and surprising buying electric power.
Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and reference challenges...introduces local entrepreneurs and foreign investors who are creating a remarkable spectrum of profitable and lasting business opportunities even in the most challenging locations...discloses how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving a vehicle investment and development.
- Recognize that Africa is richer than you think
Africa is richer than India on the basis of gross countrywide income (GNI) per capita, and twelve African countries have a higher GNI per capita than China. - Goal for Africa Two
Opportunities exist in all aspects of the market, particularly the 400 million people in the middle of the market. - Find opportunities to organize the market
From retailing to mobile phones to bank, companies are succeeding by building infrastructure. - Develop strategies for the most more youthful market in the world
Companies are recognizing opportunities from diapers to music to medicine in a market growing youthful every day. - Understand that Africa is not a “media deep” continent
From Nollywood to satellite tv to broadband, mass media is exploding on the continent. - Recognize the hidden strength of the African diaspora
The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. - Build Ubuntu markets
Create profitable businesses, lasting growth, and social organizations by achieving basic real human needs.
