Download Buyology: Truth and Lies About Why We Buy AudioBook Free
Based on the single largest neuromarketing study ever before conducted, Buyology shows surprising truths in what appeals to our attention and catches our dollars. On the list of long-held assumptions and common myths Buyology confronts:
• Gender doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.
• Despite federal bans, subliminal advertising is ubiquitous — from pubs to supermarkets to highway billboards.
• Color can be so iconic that the look of the robin’s egg blue of a certain famous earrings brand significantly increases women’s heart rates.
• Companies shamelessly acquire from faith and ritual — like the ritual, comprised by a weary American bartender, of having a Corona with a lime — to seduce our interest.
• “Cool” brands, like iPods, cause our mating instincts.
The fact is, so much of everything we thought we realized about why we buy is wrong. Attracting on a three-year, 7 million dollars, cutting-edge brain check study of over 2000 folks from around the world, marketing expert Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless attempts to succeed our commitment, our money and our heads.
Loaded with entertaining stories about how precisely we react to such well-known products and companies as Marlboro, Calvin Klein, Ford, and North american Idol, Buyology is a remarkable tour in to the head of today’s consumer.
