Download Tribes: We Need You to Lead Us AudioBook Free
The New York Times, BusinessWeek, and Wall membrane Avenue Journal Bestseller that redefined what it means to be always a head.
Because it was first publicized almost ten years ago, Seth Godin's visionary booklet has helped tens of thousands of leaders convert a scattering of followers into a dedicated tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or viewers around an idea, this booklet will demystify the procedure.
It's human being nature to seek out tribes, be they spiritual, ethnic, economic, politics, or even musical (think of the Deadheads). Now the Internet has taken away the barriers of geography, cost, and time. Social websites gives anyone who would like to change lives the tools to do so.
With his signature wit and storytelling flair, Godin reveals the three steps to creating a tribe: the desire to modify things, the ability to connect a tribe, and the willingness to lead.
If you think leadership is ideal for other people, think again—market leaders come in shocking plans. Consider Joel Spolsky and his international tribe of scary-smart software designers. Or Gary Vaynerhuck, a wine expert with a committed following of fanatics. Chris Sharma led a tribe of rock climbers up impossible cliff encounters, while Mich Mathews, a VP at Microsoft, ran her interior tribe of marketers from her cube in Seattle.
Tribes will make you think—really think—about the opportunities to mobilize an audience that already are at your fingertips. It isn't easy, but it's easier than you think.
