Download Changing the Channel: 12 Easy Ways to Make Millions for Your Business AudioBook Free
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed take a look at twelve of today's most significant marketing channels-explaining how each one works singularly as well as in conjunction with each other, leveraging the energy of your concept for explosive profits. Page by site, you'll understand a number of approaches, including direct online marketing, cultural media, public relations, radio and tv advertising, direct space ads, event marketing, telesales, telemarketing, joint projects, internet affiliate marketing, and direct mail.
- Discusses how to build successful marketing campaigns by utilizing a mixture of different marketing programs
- Offers some smart ways to observe customer buying behaviors with a repository that addresses all marketing programs
- Helps you learn how to build up profitable connections with your customers through recurrent contact and by giving free quality content-not just sales pitches
