Download Barack, Inc.: Winning Business Lessons of the Obama Campaign AudioBook Free
Barack Obama's campaign didn't just make background: it teaches lessons that each business can benefit from. The Obama campaign was brilliantly prepared, strategized, and carried out, and created to drive home a robust, consistent key value proposition: the proposition of change. Furthermore, it had an extraordinary understanding of invention, manifested by its extraordinary use of technology to attain specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business innovator can use to maximize performance. Libert and Faulk cover issues which range from marketing to command, strategy to execution. They uncover how Obama's team recognized and honed a robust core message, and applied it flexibly in response to changing circumstances without ever compromising core brand prices. You'll discover how Obama built a concentrated, "no-drama" organization that empowered local decision-makers without compromising nationwide reliability or willpower. Finally, the writers, executives at the world's leading company of business interpersonal networking services, show how Obama leveraged interpersonal networking at a level unprecedented in the history of either politics or business. From learn to surface finish, Barack, Inc. is actionable: filled with ready-to-use strategies and methods that can help you succeed with any goal, in any marketplace.
