Download Yes!: 50 Scientifically Proven Ways to Be Persuasive AudioBook Free
Small changes can make a big difference in your forces of persuasion
What one term can you begin using today to boost your persuasiveness by more than fifty percent?
Which item of stationery can considerably increase people's replies to your demands?
How can you win over your rivals by inconveniencing them?
Why will realizing that so many dental practitioners are named Dennis make your persuasive prowess?
Every day we face the task of persuading others to do what we want. But what makes people say yes to our requests? Persuasion isn't only an art, it is also a research, and researchers who review it have uncovered some hidden rules for moving people in your way. Based on more than sixty years of research in to the mindset of persuasion, Yes! unveils fifty simple but incredibly effective strategies that can make you a lot more persuasive at the job and in your individual life, too.
Co-written by the world's most quoted expert on impact, Professor Robert Cialdini, Yes! reveals dozens of unexpected discoveries from the research of persuasion in short, pleasurable, and insightful chapters that you can apply immediately to become a more effective persuader. Why does a sign pointing out the problem of vandalism in the Petrified Forest Country wide Recreation area actually increase the fraud of pieces of petrified solid wood? Why does sales of jam multiply tenfold when consumers were offered many fewer flavors? Why does people like a Mercedes soon after giving reasons why they like a BMW? What simple communication on cards still left in hotel rooms greatly increased the quantity of people who behaved in green ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven knowledge.
Whether you are in advertising, marketing, management, on sales, or just curious about how to become more influential in everyday living, Yes! shows how making small, clinically proven changes to your approach can have a remarkable influence on your persuasive forces.
