Download It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose AudioBook Free
Roy Spence has helped organizations such as Southwest Airlines, BMW, the School of Tx, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive declaration about the difference you want to make on the planet.Purpose is the main element to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and invention. A real purpose can’t you need to be words in some recoverable format. It must get under the skin of every member of your organization—like Southwest’s reason for “democratizing the skies” or Wal-Mart’s of “conserving people money to allow them to live better.” In the event that you get it right, your people will feel good about what they’re doing, clear about their goals, and fired up to access work each morning.This audiobook can help you discover your organization’s purpose, proclaim it to the earth, and use it to everything you do. It will force your organization to handle some difficult and serious questions:• What do we really are a symbol of?
• Do our employees feel just like what they do matters?
• Would our customers miss us if we ceased to can be found?
• Do we bring our purpose to life almost everywhere we can?Spence’s hard-won lessons will change the way you view your job, your business design, your command style, as well as your marketing. They will help you make money, make a difference, and—with just a little chance—make background.
