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Weve read all the hot literature on evangelism, weve went to scores of workshops?but still were not reaching the unchurched. Eighty to ninety percent of churchless People in america will never get into our culturally relevant, seeker-sensitive entrances. What are we lacking? Maybe weve been requesting the wrong people. Rather than talking to the unchurched masses, its time we been told what the tiny but important minority who have recently begun joining a cathedral have to say. What made the difference for these people? What critical factors helped spark their trust in Jesus and drew them in to the community of believers? Thom Rainer shares results and conclusions of the groundbreaking study of the formerly unchurched. Finally, here are proven insights into what evangelistically effective churches are doing right. Filled with charts, graphs, and other visible aids, plus a good amount of true-life accounts, this publication explodes misconceptions about the unchurched. You will discover: Why pastors and doctrinal preaching are critical The gigantic influence of family and romantic relationships Which things matter more than we thought, and which matter less The features of unchurched-reaching market leaders How to be a cathedral for the unchurched