Download Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands AudioBook Free
Are you accountable for reinvigorating your brand to accomplish enduring profitable development? Or for maintaining your still-strong brand from fading in relevance and value? This remarkable book teaches the important lessons of one of the very most successful brand revitalization projects in business background: the reinvigoration of McDonald’s®. Larry Light, the Global Chief Marketing Officer who spearheaded McDonald’s breakthrough marketing initiatives, reveals a organized blueprint for resurrecting any brand, and generating it to unprecedented degrees of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific instances from McDonald’s experience, offering precise “dos” and “don’ts” for everything from market segmentation to R&D to professional management. You’ll discover how to refocus your entire business around common goals and one common brand offer...restore brand relevance predicated on a profound knowledge of your customers...and reinvent your total brand experience, leveraging development, reconstruction, marketing, and value. Light and Kiddon expose how to specify and measure progress, repair brand trust within and outside the organization, build a “plan to succeed,” and implement on it!
Revitalize your brand, in six steps! Learn how to...
- Refocus YOUR COMPLETE Organization
- Restore Your Brand’s Relevance
- Reinvent Your Brand Experience
- Reinforce an End-to-End “Results Culture”
- Rebuild Brand Trust
- Realize Global Alignment
