Download Outsmarting Goliath: How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known AudioBook Free
Outsmarting Goliath confronts this paradox: A lot of today's consumers--potential customers--turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted notice, a sensational catalog, winning advertising, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the tiny up-starter can use the tips in this booklet to capture more clients and present Goliath a headaches. Highlights include: Picking a name and location that bolster consumer confidence Projecting a big image without hiring more employees Taking advantage of the Internet as an equalizer
