Download Pow! Right Between the Eyes: Profiting from the Power of Surprise AudioBook Free
Put simply, as it pertains to your business, your new idea, even yourself, this booklet could possibly be the difference between a "Who cares?" and a "Holy cow!"Business, both big and small, is eager need of new ways to inspire weary and cynical consumers who have expanded weary of the same old song and boogie. In today's information economy, it doesn't matter how many people you reach, but how much attention they pay. And the ultimate way to get attention has been the powerful, but largely misunderstood, element of wonder.Pow! Enter Andy Nulman with the fine art of wonder marketing. An explosive new view, wonder marketing solidifies the bond between you as well as your customers like nothing else, and helps to keep them coming back for more by providing a continuous flow of what they never expected.Pow! Right Between your Eyes unveils the secrets, ideas, and strategies of wonder marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help increase the boundaries of the extreme and create a bigger bang for bigger revenue. On his mission to unlock the trick of why some things knock your socks off and others put you to sleep, Nulman stocks insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. Surprising choices for a business booklet? Well…what did you expect?
