Download Getting China and India Right: Strategies for Leveraging Economies for Global Advantage AudioBook Free
This booklet is the first tactical guide for multi-national firms (MNCs) that are contemplating increasing into both China and India.
Gupta and Wang explain just how many MNCs view China and India exclusively from the zoom lens of off-shoring and cost-reduction, and centering their marketing strategies on only the top 5-10% of the populace. This is a missed opportunity. China and India will be the only two countries that constitute four realities that are strategically critical for the global business.
Both provide mega-markets for almost every product and serviceBoth have websites that will significantly reduce the company's global cost structureBoth have websites that will significantly raise the company's global technology and innovation baseBoth are springboards for the introduction of new, fearsome global opponents.
This booklet aims to shed light on the brutal competition for market segments and resources in China and India, and also lays out the tactical action implications for those companies that are looking to emerge as the global players of tomorrow.
