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Unscaled identifies the forces that are reshaping the global current economic climate and turning one of the fundamental laws of business and modern culture - the economies of size - on its brain. An innovative tendency merging technology with economics is unraveling behemoth establishments - including organizations, banks, farms, advertising conglomerates, energy systems, governments, and academic institutions - which have long dominated business and modern culture. Size and size have become a liability. A new generation of upstarts is using artificial intellect to automate duties that once required expensive investment, and "renting" technology platforms to generate businesses for hyper-focused market segments, enabling them to grow big without the bloat of big organizations. In Unscaled, project capitalist Hemant Taneja explains how the unscaled occurrence allowed Warby Parker to cheaply and easily start a small company, build a better product, and be a global competition in no time, upending entrenched eyewear giant Luxottica. It similarly enabled Stripe to take on established repayment processors throughout the world, and Livongo to help diabetics control their disease while together cutting the price of treatment. The unscaled current economic climate is remaking large, deeply rooted establishments and opening up fantastic choices for entrepreneurs, imaginative companies, and resourceful individuals. It could be the model for solving some of the world's very best problems, including local climate change and soaring health-care costs, but will also unleash new obstacles that today's market leaders must address.
