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TV variety and PR know-it-all Richard Laermer practically had written the reserve on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring promotion. Now Full Frontal PR is back a big and enjoyable way, as music reserve read by Laermer that includes new tips and a brand-new series of Web inclusions.Full Frontal PR (from the writer of Punk Marketing and Development Spotting) teaches a media procedure that cultivates your brand using methods like embargoes, leaks, source filing and exclusives. Al Ries, coauthor of The Semester of Advertising and the Go up of PR, called Full Frontal PR "the best-written, most interesting, most up-to-date manual on the PR field-with plenty of useful information for both the amateur and the pro." If you're looking to increase your account and reach all possible customers, this acclaimed reserve can make you-and your company-break through the sound and in to the center of attention. 'Cause after all, PR is not an art; it's science!
