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Reward for The Deciding Factor "Both companies and governments have made some poor decisions just lately, and virtually all would reap the benefits of more fact-based and analytical approaches. This reserve provides clear methods and considerable illustrations for organizations that want to make smarter, faster, plus more constant decisions."—Thomas H. Davenport, publisher, Contending on Analytics, and President's Distinguished Professor of Information Technology and Management, Babson School "The secrets of the decision-making procedures utilized by the most successful businesses of the world are revealed within the Deciding Factor. Both corporate decision makers as well as analysts will gain important insights from this treasure trove of case studies and expert rules."
—Robert Heller, previous leader and CEO of VISA U.S.A., and previous governor, National Reserve Mother board "Information, used appropriately and artistically, can be a source of huge customer value, competitive benefits, and company profitability. The Deciding Factor will help you understand if you have this opportunity, and how you may seize it."
—Nigel Morris, co-founder, Capital One Financial Services "There's never been a far more important time in business history to seriously understand both the technical talents and conceptual weaknesses of decision analytics. If you're prepared to be serious, The Deciding Factor offers the insider's insights that subject when managing development risk."
—Michael Schrage, publisher, Serious Play, and research associate, MIT Sloan College of Management
