Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

Download Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand AudioBook Free

While exposing the potential risks inherent in keeping a nontransparent marriage with customers, Tactical Transparency offers a methodology that will assist your organization create its unique plan to bring higher authenticity to your company and your brands. Drawn generally from interviews with leaders in companies which have achieved measurable success in this area, creators Shel Holtz and John C. Havens provide step-by-step details about how executives and professional communicators can create a transparency strategy that will keep their business competitive in the twenty-first century. The creators show how organizations can examine their readiness for transparency, what they need to do to ready, and the way to effectively talk their transparency strategy to their customers and employees. In addition they identify aspects of blog/new marketing "netiquette" an important but often misinterpreted part of engaging in transparency.


Category: Decision-Making & Problem Solving

Details

Publisher

Audible Studios
Language

English
ISBN

DATE

2009-07
Author

John C. Havens

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