Download What the Nose Knows: The Science of Scent in Everyday Life AudioBook Free
• How many smells is there? And how many molecules would it try create every smell in mother nature, from roses to stinky feet?
• Who was the bigger aroma freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy interest for blooms?
• By scenting mid-air in stores, are retailers turning us into subliminally controlled shopping zombies?
• Were Smell-O-Vision and AromaRama mere Hollywood fads or serious technologies?
Everything about the sense of smell fascinates us, from its power to evoke stories to its capability to change our moods and affect our patterns. Yet since it is the least understood of the senses, common myths abound. For instance, contrary to public opinion, the human nasal is almost as sensitive as the noses of several animals, including canines; blind people do not have enhanced capabilities of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the artwork of considering scents.
In this entertaining and enlightening trip through the world of aroma, olfaction expert Avery Gilbert illuminates the latest clinical discoveries and offers eager observations on modern culture: what sort of museum is conserving the smells of John Steinbeck’s Cannery Row; why John Waters revived the “smellie” in Polyester; and what inventions are via music artists like the Dutch “aroma jockey” known as Odo7. From brain-imaging laboratories to the high-stakes world of aroma marketing, What the Nasal area Knows calls for us on a tour of the peculiar and surprising realm of smell.
