Download Toy Monster: The Big, Bad World of Mattel AudioBook Free
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's gadgets dominate the world. Its no-fun-and-games marketing muscle extends to some 140 countries, and its own iconic products have been a part of our culture for generations. Now, in this interesting and amusing expos?, New York Times bestselling publisher Jerry Oppenheimer places the world's greatest toy company under a journalistic microscope, uncovering the dark area of toy land, and exploring Mattel's oddball corporate and business culture and eccentric, often bizarre, cast of character types. Predicated on exclusive interviews and an exhaustive overview of general population and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate and business style. Throughout this scrupulously reported, unauthorized family portrait, you will discover how dangerous gadgets are actually little or nothing not used to Mattel, and why its fearsomely litigious methodology within the brutal toy business has helped their products dominate potential rivals such as Bratz.
- Introduces that you the larger-than-life personalities which have designed Mattel's eccentric world
- Offers an inside look- from a skilled author-at the scandals which have been a part of this iconic company
- Jerry Oppenheimer is also the writer of Madoff with the Money, an in-depth look at Bernie Madoff the person and his billion dollars rip-off
