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Every Bundle of money 500 corporation, movie star, and scandal queen is aware a good publicist is vital to building success and preserving open public support. But if you are a small-business owner, business owner, or undercapitalized rookie seeking an edge in an extremely competitive area, it's unlikely you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to support your own marketing campaign and find the media exposure you will need. In clear and concise language, Michael Levine, one of the most notable public-relations counselors in the united states, reveals the same types of procedures he uses every day to get press on major superstars and how those strategies can be employed on little or no budget. You'll learn how to think like a publicist and map out the perfect technique for success.
