Download Beer School: Bottling Success at the Brooklyn Brewery AudioBook Free
What do you get when you mix a journalist and a banker? A brewery, of course. "A great city must have great beer. NY finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains that they achieved it: their problems as well as their triumphs. Steve writes with a journalist's skepticism-as though he has neglected that he's reporting on himself. Tom is even less forgiving-he's a banker, in the end. The inside account reads at times just like a cautionary tale, but it can be an account of an great and pleasant achievement."
—Michael Jackson, The Beer Hunter(r) "An accessible and insightful research study with terrific understanding for aspiring entrepreneurs. And in the event that's not enough, it is all about beer!"
—Professor Murray Low, Exec Director, Lang Middle for Entrepreneurship, Columbia Business Institution "Great lessons on what every first-time businessman will experience. Being down the stop from the Brooklyn Brewery, I had fashioned firsthand witness to their positive impact on our community. I give Steve and Tom's reserve an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. mag "Beer Institution is a useful and entertaining reserve. In essence, this is actually the account of starting a beer business from scuff in NEW YORK. The product is one visitors can relate with, and the marketplace is as difficult as they get. Just what a fun problem! The reserve can help not only those entrepreneurs who are starting a company but also those wanting to develop one once it is made. Steve and Tom write with excitement and understanding about building their business. It really is clear that they discovered a lot along the way. Readers can study from these lessons too."
—Michael Preston, Adjunct Professor, Lang Middle for Entrepreneurship, Columbia Business Institution, and coauthor, The Road to Success: How to Manage Growth "Although we (luckily!) never really had to cope with the Mob, being organized at gunpoint, or having our beer and equipment cheated, we definitely identified with the difficulties faced in those start of cobbling a brewery jointly. The revealing account Steve and Tom inform about two lovers entering a company out of passion, in an industry they knew little about, being seriously undercapitalized, with an extremely naive business plan, and their ultimate success, can be an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Making Co.
