Download BlackBerry Planet: The Story of Research in Motion and the Little Device That Took the World by Storm AudioBook Free
BlackBerry Entire world. is a fresh tribe of individuals who just can't get along without a common device, Research in Motion's progressive electric organizer, the BlackBerry. This omnipresent device has truly gone beyond being the world's most important mobile business tool and got into the buyer mainstream as the Swiss Army Blade of smart cell phones. BlackBerry Entire world instructs the behind-the-scenes account of how this little device is just about the machine that attaches the planet. Beginning with the early many years of Mike Lazaridis' technology and his founding of RIM at age 23, it details his drive to innovate, expanding that which was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the complete US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie alongside one another have been the driving make behind the RIM account. With access to senior staffers and ex - RIM employees, BlackBerry Entire world tells the within account about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the ethnical adoption of the iconic device as a must-have sign, to the backlash against the addictive properties of the "CrackBerry," and the various patent suits RIM has had to battle off—like the five-year court fight that resulted in the greatest technology patent negotiation in US background. As the incredible account of the BlackBerry unfolds, and as RIM fights global giants like Nokia and Apple in the rising super-phone software industry, users, fans, investors and opponents can look to BlackBerry Entire world for the insight and context of where they are, to try and predict where they're going.
