Download The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning AudioBook Free
The old interruptive model of marketing doesn t work. Customers are tuning out. They no longer listen to in-your-face text messages. Marketing strategist Bob Gilbreath s hot new idea, Marketing with Meaning, represents the next evolutionary step in a progression following immediate marketing and permission marketing. Rather than pushing something or service, Marketing with Meaning woos customers by offering them something of value 3rd party of purchase.
In "ANOTHER Development of Marketing," Gilbreath represents the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success reports, including:
Samsung s laptop and cellular phone charging channels, which are actually within more than 50 airports throughout the United States
Dove s Campaign for Real Beauty and its own viral video Development, which has been seen more than 100 million times
Burger Ruler s Xbox advergames, which helped raise the company s earnings by 40 percent in a single year
This first-ever extensive model for creating and owning a meaningful advertising campaign uses in-depth case studies of successful campaigns and points out how to develop and execute a solid strategy for reaching customers needs. It also forearms you with an original group of metrics for exactly measuring the potency of your initiatives. "ANOTHER Development of Marketing" is your guide to surviving and flourishing in this marketing revolution.
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