Download Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves AudioBook Free
"Adam Penenberg's lively book opens a window to all or any of our futures..."
--Ken Auletta, writer of Googled: The End of the World as We Know It
"If you want to understand all things viral, this is the destination to start. Penenberg's reporting provides us a ringside couch for a few of the biggest viral success reports in history, from Tupperware to Ning."
--Dan Heath, co-author of Made to Stick: Why IDEAS Survive and Others Pass away?
"One of the most astounding reasons for having the Web age group is the way the best advertising is often no advertising whatsoever. Penenberg masterfully talks about how this works with circumstance studies of products that were designed to disperse. Every product can use a dose of the technique; this is the book to get to understand how."
--Chris Anderson, writer of Free: The continuing future of a Radical Price
"In small, participating prose, Adam catches the fact of the ever-scaling electricity of the virus. It's not simply for geeks any further."
--Seth Godin, writer of Tribes
"Penenberg discovers the perpetual motion machine for business and marketing... Buy this book. Catch a virus. Make a lot of money."
--Jeff Jarvis
"Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read."
--Robert Safian, Editor-in-Chief, Fast Company
"Rather than entrusting your business to a guru with an agenda and a ghostwriter, you ought to be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, gets the critical faculty to activate with these phenomena in an neutral fashion, and the specialized facility to explain them to you in an entirely engaging, educational, and actionable way."
--Douglas Rushkoff, writer of Media Virus and Life Inc: The way the world became a organization and how to take it again.
Here's something you might not know about today's Internet. Simply by developing your product the proper way, you can build a flourishing business from scratch. No advertising or marketing budget, no dependence on a sales team, and business capitalists will flock to put money at you.
Many of the very most successful Web 2 2.0 companies, including MySpace, YouTube, eBay, and increasing stars like Tweets and Flickr, are leading examples of what journalist Adam L. Penenberg message or calls a "viral loop"--to utilize it, you have to disperse it. In the end, what's the sense to be on Facebook if none of them of friends and family are The effect: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little.
In this game-changing must-read, Penenberg explains to the fascinating tale of the enterprisers who first harnessed the unprecedented probable of viral loops to create the successful online businesses--some worthwhile billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the term about their product for these people.
All sorts of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting electricity of viral loops to enable their business through technology. Viral Loop is a must-read for just about any entrepreneur or business thinking about uncorking viral loops to advantage their important thing.
