Download ZAG: The Number-One Strategy of High Performance Brands AudioBook Free
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the creator’s first reserve, THE BRAND Distance, but drills deeper in to the question of how brands can harness the power of differentiation. The writer argues that within an extremely cluttered software industry, traditional differentiation is no more enough—today companies need “radical differentiation” to set-up lasting value because of their shareholders and customers. In an enjoyable 3-hour read you’ll learn:
- why me-too brands are doomed to are unsuccessful
- how to "read" comments from customers on new products and communications
- the 17 steps for making “difference” into the brand
- how to carefully turn your brand’s “onliness” into a “trueline” to operate a vehicle synergy
- the secrets of naming products, services, and companies
- the four dangerous dangers experienced by brand portfolios
- how to “stretch” your brand without breaking it
- how to achieve success in any way three phases of your competition routine
From the back cover:
In an age of me-too products and instant communications, keeping up with your competition is no more an absolute strategy. Today you have to out-position, out-maneuver, and out-design your competition. The new guideline? When everybody zigs, zag. In his first reserve, THE BRAND Distance, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.
ZAG is an AIGA Design Press reserve, publicized under Peachpit's New Riders imprint together with AIGA. For an instant peek inside ZAG, go to www.zagbook.com.
