Download Driven: Inside BMW, the Most Admired Car Company in the World AudioBook Free
An exclusive take a look at one of the world's most successful and controversial companies, and the inexplicable family behind it. BMW is probably the most admired carmaker on the globe. It's financial performance is the envy of its competitors, and BMW products motivate near-fanatical loyalty. Even though many carmakers have a problem with falling sales, profits and market talk about, demand for BMWs is growing, frequently outpacing development. Now, David Kiley-Detroit Bureau Main at USA Today and writer of Getting the Pests Out, which protected Volkswagen's demise and rebirth, should go inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW professionals, Kiley should go behind the wall surfaces of BMW's famed "Four Cylinders" headquarters in Munich at a time when the business is within its most intense, plus some say riskiest, development in its record and when a few of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley protects intimate information on the boardroom crisis surrounding the business's nearly devastating acquisition and succeeding sale of the English Rover Group and its expansion into advertising MINI and Rolls Royce autos. Besides being truly a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the outstanding value and management of the BMW brand mystique. He also takes a revealing go through the inexplicable and ultra-private Quandt category of Bad Homburg Germany, which owns a managing stake in BMW: Johanna and Susanne Quandt, two of the wealthiest ladies in European countries and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Main at USA Today who may have covered the car industry for 17 years. He has been presented on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Pests Out: The Go up, Fall, and Return of Volkswagen in the us (0-471-26304-4), also available from Wiley.
